Stepping away from bolts of vintage silk in the factory archive, Scheper-Stuke holds up a just-completed tie for scrutiny. “An Hermès tie is flat,” he says. “This one, it has personality. It’s an individual, like the person who made it.”
A co-founder of the new Soho House Berlin, Scheper-Stuke isn’t afraid to co-star (along with his neckwear) in, say, a risqué music video filmed in the Berlin U-Bahn with his neighbor, a German actress. But his reach extends beyond promotion: the bulbous bow tie he’s wearing today, for example, is modeled on a Mickey Mouse cartoon that Scheper-Stuke saw on TV and asked Edsor Kronen’s head seamstress to recreate for him. While his godfather, an accomplished art collector whose antique Chinese silk prints, Tiffany vases, and Art Deco light fixtures ornament the factory showroom, is responsible for all the designs, Scheper-Stuke has a hand in everything from decisions about which colors and patterns capture the zeitgeist to the creation of a new line of ties.
Courtesy of Edsor Kronen
Scheper-Stuke scarpe nike, with his boyish good looks and seven-days-a-week dedication to retro-sartorial elegance, brings his own brand of inspiration to Edsor Kronen, a century-old men’s accessories company. The Berlin maker of opulent men’s ties scarpe nike, cummerbunds, pocket squares, scarves, shawls and dressing gowns first gained renown during the “Golden ’20s” (as they’re known here) and has guarded its traditions since, designing and sewing men’s goods by hand in Berlin using silk from the Como region. But some things clearly needed an update: as of last year, Edsor Kronen didn’t have a single computer, let alone a forward-thinking marketing strategy.
It may be 11 in the morning on a Saturday in Berlin’s rough-around-the edges district of Kreuzberg, but Jan-Henrik Scheper-Stuke is decked out in an eye-catching yellow bow tie. A matching silk pocket square tucked into his natty blazer shimmers as he flips on the light switch in the Edsor Kronen factory’s showroom. Spinning on his heels, Scheper-Stuke, who is 28 scarpe nike, does a little Fred Astaire-style backward kick, then turns back around, brandishing a swath of purple and gold Italian silk. Then he jumps, with practiced agility, right up onto the sample table. “See?” he says, holding a rich, lime-green paisley up to one of the sworls in an antique wool fabric hanging behind glass on the wall. “For this print, this was the inspiration.”
Scheper-Stuke, the godson of the Edsor Kronen designer Günther Stelly, whose family has owned the company since the 1950s, was brought in last year to help change all of that. Thanks to the efforts of this new managing director, who, bow tied and beaming, has been promoting the company at nightclubs and soirees from New York to Beijing, the company has gained visibility, partnering with Wolfgang Joop, among others. It’s looking to expand sales to the United States. (It has also installed a couple of computers.)
As of January, the blond-haired, blue-eyed Scheper-Stuke is also the new face of the company — in the lobby of the Kreuzberg factory, a three-foot-tall photo of the new managing director gazes down on visitors, and the same stylized portrait graces the tags of every new tie sold.
Courtesy of Edsor Kronen Jan-Henrik Scheper-StukeRelated：
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